Experience Benchmarking for Digital Product Success

In this ONLINE & LIVE mini course, we will explore the critical role of Experience Benchmarking in creating digital products that resonate with users, meet their expectations and drive business impact.

You will learn how to approach Experience Benchmarking with a breakdown for turning user goals and signals into measurable indicators that help teams track product experience over time.

Ideal for intermediate designers, product managers, and human-centered product teams ready to move beyond usability testing and start quantifying user experience to drive product decisions and success.

Agenda

1. What will you learn?
2. Who are your fellow learners?
3. What is Experience Benchmarking?
4. Why is it relevant?
5. How to get started?
   5.1 What is your product level?
   5.2 Who are your users and what are they trying to achieve?
   5.3 How do you know when your users achieve their goals?
   5.4 Which measurable indicators can confirm that users are achieving their goals?
   5.5 What are the layers of success?
   5.6 What are mistakes to avoid?
6. How can we practice this?
7. What are your questions and take-aways?
   
   

💡 Experience Benchmarking — turning user goals into objectives and user signals into measurable key results, measured over time to compare your product against industry standards, leading competitors, or itself. It identifies gaps and opportunities for improvement.

🎁 If you’re between opportunities, I'm happy to help lighten the load! Just send me an email and briefly explain your situation and motivation to participate in the training and I will return a discount code ✨