Online & live mini course

Experience Benchmarking for Digital Product Success

In this online & live mini course, we will explore the critical role of Experience Benchmarking in creating digital products that resonate with users, meet their expectations and drive business impact.

• 120 minutes · online & live via Zoom
• Level: Intermediate
• Training language: English (German on request)
• max. 10 participants

Book a date

What you will learn

You will learn how to approach Experience Benchmarking with a breakdown for turning user goals and signals into measurable indicators that help teams track product experience over time and compare it against industry standards, leading competitors or the product itself.

Who is this training for?

Ideal for intermediate designers, product managers and human-centered product teams ready to move beyond usability testing and start quantifying user experience to drive product decisions and success.

Agenda

1. What will you learn?
2. Who are your fellow learners?
3. What is Experience Benchmarking?
4. Why is it relevant?
5. How to get started?
   1. What is your product level?
   2. Who are your users?
   3. What are your user goals?
   4. What are your user signals?
   5. What are your metrics?
   6. What are the layers of success?
   7. What are mistakes to avoid?
6. How can we practice this?
7. What are your questions and take-aways?

Take-away

Experience Benchmarking: turning user goals into objectives and user signals into measurable key results, measured over time to compare your product against industry standards, leading competitors, or itself. It identifies gaps and opportunities for improvement.

🎁 If you are between opportunities, I am happy to help lighten the load. Just send me a short e-mail explaining your situation and your motivation to join, and I will return a discount code.